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Participation at the International Conference

Our professor Dr Anita Maček is presenting a paper at the International Conference (Challenges of Europe: Innovative Responses for Resilient Growth and Competitiveness) in Bračin.

Attending the international Challenges of Europe: Innovative Responses for Resilient Growth and Competitiveness conference, which is being held on the Croatian island of Brač, Dr Anita Maček will present the paper that she prepared in collaboration with our school’s Dean Dr Rasto Ovin and Dr Urša Starc Peceny. In their paper titled Economics and Conceptual Foundations of Smart Cities Marketing, the authors showcase the importance of managing and governing smart cities, various aspects of communication and the changing role of marketing in the process of developing smart cities.

 

This year, DOBA Business School will start offering a new master’s programme in English, Management of Smart Cities, which is the only programme of its kind in Southeast Europe.

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